Dr. Muhammad Salman Azhar
Assistant Professor
PhD
Other Websites
https://iub.edu.pk/author/Salman.AzharResearch Supervision Capacity
About Me
I am currently working as Assistant Professor at the Department of Marketing & International Business, IBM & AS.
Contact Info
Research Publication
1. Dr. Muhammad Salman Azhar, Syed Wajahat Hussain Naqvi, Dr. Aamir Jawad Munir. 2026. “AN EMPIRICAL ASSESSMENT OF CONSUMER PERCEPTIONS OF FAKE NEWS AND ITS INFLUENCE ON EMOTIONAL REGULATION AND BEHAVIORAL RESPONSES: EVIDENCE FROM THE PAKISTAN SOFT DRINK INDUSTRY.” Journal of Management Science Research Review 5. https://www.jmsrr.com/index.php/Journal/article/view/596/566
2. Muhammad Danish1? , Mohammed Salman Azhar1, 2. 2026. “Sustainable Consumption and Moral Marketing: Religiosity, Green Campus Climate, and Food Waste Reduction among University Students.” Journal of Islamic Business and Management 16. https://journals.riphah.edu.pk/index.php/jibm/article/view/2782
3. Aslam, Muhammad Kashif and Rescalvo-Martin, Elisa and Karatepe, Osman M. and Akhtar, Muhammad Waheed and Azhar, Muhammad Salman. 2026. “A moderated mediation model of whistleblowing in the hotel industry.” Elsevier BV 133. https://doi.org/10.1016/j.ijhm.2025.104501
4. Muhammad Kashif Aslam and Dr. Muhammad Salman Azhar. 2025. “CAN RESPONSIBLE LEADERSHIP SPUR CORPORATE GREEN PRACTICES? INVESTIGATING THE CHAIN MEDIATION ROLE OF TOTAL QUALITY MANAGEMENT AND CORPORATE SUSTAINABILITY.” Noble Institute for New Generation 3. https://doi.org/10.63878/cjssr.v3i4.1903
5. Hafiz Muhammad Asghar Khokhar and Dr. Habib Ullah and Dr. Muhammad Salman Azhar and Muhammad Kashif Aslam. 2025. “TRAVEL AVOIDANCE OR ECO-FRIENDLY BEHAVIOR: INVESTIGATING THE OUTCOMES OF PANDEMIC FEAR IN THE CONTEXT OF TOURIST RESILIENCE.” Noble Institute for New Generation 3. https://doi.org/10.63878/cjssr.v3i4.1682
6. Zeeshan Haneef*Dr. Muhammad Salman Azhar, Saif Ur Rehman, Muhammad Awais. 2025. “Building Green Structural Capital in Pakistani Textile Made -Up for Environmental Performance with the Mediating Role of Green Value Co Creation.” Annual Methodological Archive Research Review 3. https://doi.org/10.5281/zenodo.17922476
7. Naqvi, Syed Wajahat Hussain and Azhar, Dr. Muhammad Salman. 2025. “Exploring Stakeholder Challenges and Strategic Responses to Counter the Influence of Fake News: A Qualitative Case Study of PepsiCo and Coca-Cola South Punjab’s Beverage Industry.” Academia (Private) Limited 4. 10.63056/academia.4.4.2025.1515
8. Rana Muhammad Shahid Yaqub, b Muhammad Salman Azhar, c Waseem UL Hameed, d Muhammad Murad. 2022. “Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends in South Punjab.” Review of Education, Administration and Law 5. https://doi.org/10.47067/real.v5i2.224
9. KHAN, WASEEM AHMAD and RIZWAN, MUHAMMAD and AZHAR, MUHAMMAD SALMAN and SARWAR, SHAKEEL. 2021. “Empirical Investigation of Customers’ Channel Extension Behavior: Moving from Offline Channel to Online Channel Under the Umbrella of Satisfaction.” International Journal of Business and Economic Affairs 6. 10.24088/IJBEA-2021-64005
10. Dr.Rana Muhammad Shahid Yaqub, **Dr. Muhammad Salman Azhar, *** Fahad Javed Baig **** Muhammad Talha Butt***** Shanayyara Mahmood. 2021. “Assessing the impact of Perceived Risk, Sales Promotion, Time Pressure and Website quality on Online Impulse Buying Behavior During Covid-19 Pandemic: A Developing Country Perspective.” Bulletin of Business and Economics 10. https://bbejournal.com/BBE/article/view/272
11. Muhammad Rizwan 1 *, Waseem Ahmad Khan 2, Muhammad Salman Azhar 3, Shakeel Sarwar 4. 2021. “The Role of Channel Integration in Customers' Perceptions Transfer from Of????line Channel to Online Channel Service Quality.” Journal of Management Practices, Humanities and Social Sciences 5. https://global-jws.com/ojs/index.php/global-jws/article/view/64/56
12. Muhammad Rizwan 1 *, Muhammad Salman Azhar 2, Waseem Ahmad Khan 3, Shakeel Sarwar 4. 2021. “Understanding the Customer Multichannel Behaviour; The Role of Trust and Of????line Image in Customer Movement Across Channels.” Journal of Management Practices, Humanities and Social Sciences 5. https://doi.org/10.33152/jmphss-5.1.13
13. Dr.Rana Muhammad Shahid Yaqub, ** Shanayyara Mahmood , *** Dr. Muhammad Salman Azhar **** Muhammad Adnan. 2021. “Moderating Role of Ethical Climate on the Relationship between Employee Resilience, Personality Traits and Employee Commitment: A Developing Country Perspective.” Bulletin of Business and Economics 0. chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.researchgate.net/profile/Rana-Muhammad-Yaqub/publication/357660803_Moderating_Role_of_Ethical_Climate_on_the_Relationship_between_Employee_Resilience_Personality_Traits_and_Employee_Commitmen
14. Khan, Tajdar and Khan, Khush Dil and Azhar, Muhammad Salman and Shah, Syed Nadir Ali and Uddin, Mohammed Mahin and Khan, Tariq Habib. 2021. “Mobile health services and the elderly: Assessing the determinants of technology adoption readiness in Pakistan.” Wiley 22. 10.1002/pa.2685
15. Zhou, Luanping and Iormom, Bruce I. and Azhar, Muhammad Salman and Peng, Michael Yao?Ping. 2020. “Domestic inflation.” Wiley 27. 10.1002/ijfe.2364
16. Azhar, Muhammad Salman and Othman, Ismail Bin Lebai and Ahmad, Norzieiriani. 2018. “A Conceptual Framework on Customer Satisfaction: The Mediating Role of Corporate Image.” Humanity Only - HO 0. 10.31703/gssr.2018(III-IV).17
The Islamia University of Bahawalpur was established in the year 1975 by upgrading historical institute of the Jamia Abbasia.
