Passionate university lecturer and researcher focused on fostering critical thinking, research excellence, and student-centered learning.
Contact Info
Email
erum.fayyaz@iub.edu.pk
Mobile #
0321-6811999
Location
H# B-X-128/4, Qureshi Street#6, New Sadiq Colony, Bahawalpur
Research Publication
1. Nawab Muhammad Ahmad1,Erum Fayyaz2,Hina Hameed3. 2025. “Ebullient Leadership and Employee Happiness in Pakistan’s Tourism Sector: The Mediating Role of Employee Advocacy.” Academy of Education and Social Sciences Review 5. https://doi.org/10.5281/zenodo.15566306
2. Erum Fayyaz1*, Hina Hameed (Ph.D)2, Nawab Muhammad Ahmad3 & Umama Arshad41. 2025. “When Good Leadership Matters: Servant Leadership's Role in Mitigating Negative Employee Reactions.” International Journal of Trends and Innovations in Business & Social Sciences 3. https://doi.org/10.5281/zenodo.18230725
3. Erum Fayyaz1, Muhammad Murad2, Rana Muhammad Shahid Yaqub3, Muhammad Naeem Sharif4. 2022. “Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management.” Pakistan Journal of Humanities and Social Sciences 10. https://doi.org/10.52131/pjhss.2022.1002.0250
4. Erum Fayyaz1, Yashfeen Qasim2. 2021. “The Digitalization of Supply Chain Impact on Business Performance: A Study of Multinational Companies.” Business Review of Digital Revolution 1. 10.70890/BRDR.2021.1106
5. Areeba Khan and Zulaiha A. Zubair and Erum Fayyaz and Iffat Hussain. 2019. “Credit Risk Oracle: The Bifocal Approach.” Sustainable Business and Society in Emerging Economies / CSRC Publishing 1. https://doi.org/10.26710/sbsee.v1i1.999
